The domain name for your business is your internet identity.
When choosing a domain name, you want one that is memorable, scores quite well with search engine listings, has a trust factor attached to it, and commands a brand value.
Another benefit of a brandable domain name is for your business correspondences and emails. A long one can cause problems in communication, especially if the domain name seems complex or spammy.
Here are some nifty tips in choosing a well-meaning domain name that captures the essence of your brand image or business.
Keyword oriented or a unique domain name?
If your website is going to have a crucial role to play in your business, then it is important to have an adequately researched keyword incorporated within the brand name.
Use the most searched-for term in search engine queries, within your domain name.
Prior to launching your internet business, you should do some keyword research to get the most number of estimated traffic.
For example, if you want to make a website based on advising people, you will find that the keyword help is normally typed in the search engine query window a lot more frequently than the word aid.
If your domain name includes targeted keywords, than you will get higher rankings in the search engines like Google and Yahoo.
You should bear in mind that, apart from having the targeted keyword in your domain name, you should also have keywords in other parts of your site as well.
Use a company name only if you are famous
That is right if you’re a startup with no unique products. For instance a camera shop reselling branded photography products and accessory.
However if your products is uniquely yours, then by all means go for the company name as your domain name. For example, people normally use the term Xerox rather than photocopy and if you are Xerox, then you should go for Xerox as a domain name because of the sheer popularity of the brand name.
This is usually not the case, so using a keyword-rich domain name is a better move for most people.
To be on the right side of balancing your business well, you should buy a set of two domain names, one that represents your business/brand name, and another that represents keywords or key phrases.
Keep your domain name short
The shorter your domain name, the more memorable it is. If your domain name has an every-day lingo, the better it is! More often than not, you may find that a simple two-word domain name is already taken.
The alternative in this case, is to put a hyphen (-) to your targeted keyword and then add the other word. SEO experts are of the belief that hyphenating two or more words makes a long domain name more search engine friendly.
The flip side is that people do not tend to write words with hyphens naturally, and there is a chance that if someone has recommended your site to a friend, the friend may find himself going to a competitors site.
So one has to understand and undergo a lot of study while choosing a domain name. After all, it is one prominent thing that can dictate the flow of your business. Also, you should avoid putting numbers like 4 instead of for in your domain name. It will only lead to confusion.
If you intend to have a website for commercial or business reasons, then by all means go for a website which ends in extension .com.
The domain name companies will market other domain extensions like .org, .us, .net, etc. However, by all means try stick to .com for better mass appeal.
Register similar domain names
If you believe that in the future you are going to be a brand with huge organic traffic visiting your website through word-of-mouth advertising, then you should consider registering similar domain names that direct to your main URL (e.g. www.xyzcamerahouse.com and www.xyzcamerashop.com).
There are cyber-squatters who register domain names in the hope that they will be selling them for a profit to someone who really needs that domain name. Before they do this, you should register the domain names if you think that such a possibility can occur.
You should not choose a domain name in minutes merely just to get it done and over with.A hasty decision may cost you a lot, especially on the maintenece part.
It is better to invest time in research and arrive at the right kind of domain name. You should also discuss the comprehensibility and usage of the domain name with friends, neighbors and well wishers to find how simple and commonplace it really is.