As a SEO specialist or an internet marketer, it is important to have exceptional customer service. It helps to boost customer satisfaction and retention as well as profitability.
The journey of building customer retention and loyalty starts with good customer service representation. Therefore, having good online customer service in place should be part of your overall strategy, not just an afterthought. Good customer service involves combining technical and emotional search engine optimization to help create rapport or a bond between your readers and your website.
Below are 4 tips to help SEO experts and internet marketers provide better online customer service to their customers.
Make yourself approachable
The first step in providing good customer service is making it easy for people to reach you or your staff in case they need help with something. The simplest and most effective way of making yourself more approachable is by having a ‘Contact Us’ section on your website. First time customers might need some clarification on something before they decide to buy from you. Having a ‘Contact Us‘ section will have a considerable impact on your operations. You can also increase your approachability by having a chat function on your website. Of course, you should ensure that every message left by your customers gets responded to. This makes you appear more professional.
Make your website more mobile friendly
Today, more people are accessing the internet from mobile devices as compared to computers. As such, it goes without saying that you should make your website mobile friendly since majority of people are likely to access it from their mobile devices. Additionally, search engines are shifting to a mobile-first indexing system for their search engine rankings. This means that by making your website more mobile friendly, not only will you please your visitors, your website will also rank higher in search results.
Pay attention to social media and online reviews
Nowadays, with mobile devices, people are always connected to the internet and their social media pages. This means that when they interact with your business or products, they are likely to post reviews about your business or product.
It is important to constantly be on the lookout for your brand mentions so that you can respond to reviews and criticisms in a timely manner. You can take this a step further by integrating your social media accounts with your website, so that visitors to your website can view social media reviews about your business.
Be attentive and responsive
The essence of having customer service is to help your customers in case they have issues with your products or business. Therefore, the most important thing is to listen to your customers concerns and respond to them in a helpful manner.
Nothing turns customers off like voicing their concerns and having no one respond to them. You should always monitor the channels that you have for customers to contact you, keeping an open mind and promptly responding to customer queries while remaining professional and helpful.