SEO is synonymous with getting organic traffic from search engines. Internet marketing agency which focus on selling search engine optimization services are pitting against each other for the keywords.
Please note this article is a high-level view on SEO, to get you thinking and analysing. Not a spoon feed-step by step guide.
But just viable is this keyword if you were to advertise in adwords?
Let’s look at Singapore SEO
The cost per click (CPC) is about $13 for the keyword Singapore SEO if advertising through Google Adwords. Through organic search traffic, about 390 visitors.
Do note these are phrase match search results. A keyword research brings out some data but not 100%. Please note these data only gives you a lean idea.
Drill into deeper and compare with the Google Adword tool.
If the cost per click is that high, wouldn’t it be better to invest in SEO instead? For the long run?
Hope the above get you thinking :). Want to gain a stronger online presence? You either DIY or outsouce to a reliable agency. Time is money and web technology moves fast.
Another tinker before we wrap up this updated content.
Why are internet marketing agencies placing expensive AdWords advertising? Can’t they just use their own SEO service and rank up through the search engine listings?
Please also note the above is just scratching the surface and there’re workarounds.
Is SEO really free?
Likewise in every city with heavy internet users, every business online wants a slice of flowing traffic and what better way to have it free through organic search listings.
Not free because there are costs and resources involved to rank up your keywords. Depending, these monthly subscription costs may be even more than what you will spend on Google adwords.
But in the long run, investing in SEO is better solution than CPC advertising.
The above content is included on November 2016. The original date of first published was in 2011. SEO is dynamically changing but the fundamentals are the same, only branched.
Global search results are different from local search results
Google is the top search engine with the largest global market share of about 75%.
When users in Singapore type in google.com, a script will automatically redirect them to their local Google search engine unless the user specifically chooses to search on global Google instead. Even so, users choosing to search online with global Google is more than local Yahoo, its next closest competitor.
Let us take a quick look at the keyword competition level for our search term first. We will be looking at competition level only for this case study.
p.s – sorry for the missing image
Here we can see the competition is high for our example keyword while the long tail keywords are on the medium competition range. So it will be easier to rank for long tail keywords directly.
In this case it will be easier to rank Singapore SEO company, Singapore SEO services, Singapore SEO consultant than our example keyword. We will observe how these long tail keywords are used within the top 10 websites for our example keyword.
Let us take a quick look at the top 10 positions for the search term Singapore SEO for global and local search engine.
The left column shows the top 10 positions in Google.com and the top 10 placements within Google.com.sg will be at the right column.
Not much difference for the top 10 placeholders but there is an obvious entry with a profile face in Google.com for our search term.
A very comfortable position at #7 and it is not even website in the web design or SEO niche. This technique is known as Google Authorship and the click through rate (CTR) is astounding.
A few things noted for those wanting to learn more on Search Engine Optimization (SEO). Notice the common trait in all top 10 placeholders in local and global Google?
They all have their targeted keyword in either their title and description. This is the first and fundamental onsite Google SEO to-do list if you are building your own website for search engine optimization purpose.
Include your keywords in your website and webpage meta title & meta description.
This is how our websites and webpages communicate with the search engines spiders. If you own an electronic shop retailing cameras, others will know what you are selling because of your main and promotional signboards.
Meta title and meta descriptions follow the same logic.
Note that long tail keywords are used within the meta titles or description in some of the top 10 websites.
What about keywords within your domain or webpage?
The first 2 listing have their keywords in their ranked webpage, while some of the lower placeholders in the top 10 Google SERP have the part of their targeted keyword in their domain.
Exact Match Domains used to be really effective, but recent Google logarithm changes watered down the effectiveness and the abuse.
We will not be dissecting the onsite SEO of the websites in this case study, but it will give you a good guideline on keyword density, keyword emphasis and tags.
All these are only part of the SEO services implemented to rank your website or webpage. There are other factors but onsite SEO implementation will be the foundation for future campaigns.
Link building or otherwise known as off-site search engine optimization is another potent factor to rank your website and webpages.
Moving on, why invest in search engine marketing or SEO?
Singapore is a first world country with population density ranked within top 5 positions in the world.
According to Internet World Stats, there were 4,015,121 internet users in Singapore as of 30 June 2012.
This represents about 75% of the entire Singapore population. The increasing sales of smartphone and tablets with internet access (via 3G, 4G, wifi) also attributes to this growing figure.
According to Paw Internet, searching online and emailing activities are the top 2 online activities for Singapore internet users.
As seen in the earlier demographic, Google search engine remains the top choice among Singaporeans.
With such positive and growing figures, isn’t it time for you as a Singaporean business owner to venture online?
Singapore SEO and online marketing is not only for big corporations. Small medium enterprises will benefit as well in the long run with the growing trend of smartphones and tablets users.
If you do not want to spend excessively on search engine marketing aka SEM services, search engines optimization will be an excellent direction to head towards.
Online marketing covers a wider range than just search engine marketing and search engine optimization. The next big thing will be social media marketing, or should we say they have arrived.
The global internet scene is shifting rapidly towards social media in the last few years and what does this mean for Singapore internet marketing people and online business owners?
A static web presence is simply not enough for the present online users. Websites need to progress along with materials and campaigns to engage them.
Successful social media campaigns will reap the benefits of viral marketing, which effectively means more traffic and possibly sales. Stay tune in our next case study on Singapore social media marketing and how social media signals affect your webpage and website ranking in Google search engine.
So who decide on which company firm makes the cut as one of Singapore Top SEO Company?
Seriously we’re not vying for that position or anything Singapore SEO because of interest conflict.
If you want to have a strong web presence and uncertain on how & where to start from, we are certain we can help.
We have partnered with more than a hundred satisfied clients and helped small medium enterprise business owners in growing their online presence and profiting from these leads.
Productivity Innovation Credits or more commonly known as PIC in Singapore has sure attracted lots of media and local business attention.
Business owners who qualify for the subsidy can either claim 60% cash payout or 400% tax rebate. This PIC claim period is between YA 2015 to 2018.
Businesses eligible to apply here for the cash payout or tax reduction are partnerships, companies (including registered business trusts) and sole-proprietorships that have:
- 3 local employees (Singapore citizens or Singapore permanent residents with CPF contributions) excluding sole-proprietors, partners under contract for service and shareholders who are directors of the company. A business is considered to have met the 3-local-employees condition if it contributes CPF on the payroll of at least 3 local employees in the relevant month.
- active business operations in Singapore
- incurred qualifying expenditure during the basis period for the qualifying YA
The PIC Bonus has ended and it was an incentive scheme which pays dollar for dollar, in concurrent with the PIC grant. Spend $15000 and get $24000. Though the bonus ended, PIC Claim is still up and running to help business in Singapore.
Website design and development qualifies for PIC.
We specializes in CMS and eCommerce websites. Build your strong web foundation with Osiris Web Studio to better facilitate your internet marketing efforts and campaigns.
Choose from our proprietary SaaS or customized open-source platforms like WordPress to power up your online presence.
- HR and Accounting software
- Order Management System
- POS system integration
- Web Design and Development on Content Management System
- eCommerce System
- Customized Web Application Development
- Mobile Application Development
Selling is a scary word. When someone feels that you’re trying to sell them a service or product, most of them will back off and cut the conversation.
Other than trying the persistent tactic, what are the ways to sell to real people online.
Before selling, we need to reach the people whom we want to reach.
Preferably you have it all laid out on the buyer persona. While there are marketing talks against creating buyer personas, we feel is useful to have an idea of who your ideal customers are. It doesn’t have to be super multi-levels deep.
Only then, we can reach them in their favourite hangouts online.
Everyone is Looking for Something Online
Always assume this until proven wrong. At least this will get you moving instead of sitting behind your screen, rotting.. waiting for miracles.
We apologise but the internet works this way, like in the real world.
When you want to achieve something, you need to go for it. Reach out.
We’re all here on the internet to sell something. It doesn’t necessarily mean direct selling.
Straightforward sell tactics don’t work unless the perceived value exceeds their expectations.
The Perceived Value
This perceived value can be anything.
- Why will they engage your services or buy your products?
- How will they know about your value?
An example – Small Online Sellers VS Big eComm Stores
Blatantly, we are getting more stingy online. We have the perception – buying online equates to cheaper, more affordable and DEALS.
You can’t blame us for thinking this way because the bigger brands have been moulding user’s buying behaviour to stiffen the competition.
To edge an advantage over the eRetail Giants, smaller online sellers can perhaps leverage on the personal touch factor.